Animation of Final Design

Presentation Board and Rationale

Rationale

The design was inspired by the three dimensional requirement of the brief. This requirement has been fulfilled with an object, which has depth and is interacted with. The business card relies on human interaction to carry out its purpose, advertising and informing the reader about the corresponding business. A finger is inserted upwards in the cylinder, pushing the four segments through the top, which fan out like a claw or sprinkler, contact information is then revealed to the customer.

Renders

Final In SketchUp

Concepts