Animation of Final Design

Presentation Board and Rationale

Rationale

The design was inspired by the three dimensional requirement of the brief. This requirement has been fulfilled with an object, which has depth and is interacted with. The business card relies on human interaction to carry out its purpose, advertising and informing the reader about the corresponding business. A finger is inserted upwards in the cylinder, pushing the four segments through the top, which fan out like a claw or sprinkler, contact information is then revealed to the customer.

Renders

Final In SketchUp

Concepts

Conclusion

Conclusions Drawn From Research

·      In order for the business card to become 3D, it must stand/fold into something. Some sort of mechanism is needed to allow it to be classified as three dimensional.

·      A three dimensional business card can be achieved through INTERACTION with human. Therefore the function almost become reliant on the user, otherwise the card and details won’t be comprehendible.

·      The disadvantage of designing and using a 3-D business is that they be awkward to store in bulk, or to transport as business need to take them when ever they travel.

·      Folding methods could prove to be too complicated for new and unfamiliar users; if the folding method is not obvious to the user. Therefore the design need to be simple and the operation of the card need to be clear to the user.

·      Twiting and turning mechanized method would be a method worth experimenting with in concepts.

·      EYES AND HANDS are the two main body parts, which the card will interact with in order for it to become three-dimensional. However this doesn’t mean that the other senses can be forgotten, such as taste, smell and sound. Nose and ears may be hard to incorporate into a design, as the user doesn’t really require a physical interaction with the card-i.e. hands.

·      For aesthetic purposes backward text could be applied so that a mirror is required to read the text. This concept can be used for a glass business or transparent materials would be suitable for the card.

·      Pop-up methods is another solution however doesn’t involve much interaction with humans-just simply opening a book. It almost works like a pop in the box, as opening a business card and having an image extrude from the surface is unexpected like a jack in the box. Even though there is minimal interaction with the user this increases its success rate, making it a reliable solution.

Inspiration Research

Origami

In order to allow paper to become three-dimensional folding is required, origami is a prime example of this. Objects such as a plans, hats, boats and stars can be constructed so either the business card could be all ready folded to one of these shapes or the user is handed a piece of paper with instructions on it and when folded details about the business are revealed. The box formation would most probably be the most effective solution as information would be easy to comprehend on the sides as there is enough room to print there, making it clear to viewer. The box follows a very basic shape however it establishes the three-dimensional specification asked of in the brief. A plane would work as well as the majority of people are familiar with the process of how to make one. Dotted lines would be printed on the paper so that the viewer is aware that folding is required in order for them to appreciate the full functions of the business card.

The Illusionist - Locket

In this film the protagonist gifts a locket to his lover to symbolize their secretive love for each other. Originally the locket appears like a normal pendant so that no-one suspects anything however once he begins to separate and maneuver parts of the pendant it transforms into a heart shape which eventually slides open to reveal a picture; like a locket. It is techniques like these, which can be applied to the business card design. The pendant shows how deceiving something can be and involves the user without creating a challenge for them and leaving them intrigued to enquire more. An advantage of this design is that it only consists of one component, therefore everything that is needed to function the design is included. The only criticism I have on this design is the final shape. The heart would not be the most desirable shape for the business card as it is over used and stereotypical. Also information may be difficult to apply in this area as it only has one line of symmetry.