Inspiration Research

Origami

In order to allow paper to become three-dimensional folding is required, origami is a prime example of this. Objects such as a plans, hats, boats and stars can be constructed so either the business card could be all ready folded to one of these shapes or the user is handed a piece of paper with instructions on it and when folded details about the business are revealed. The box formation would most probably be the most effective solution as information would be easy to comprehend on the sides as there is enough room to print there, making it clear to viewer. The box follows a very basic shape however it establishes the three-dimensional specification asked of in the brief. A plane would work as well as the majority of people are familiar with the process of how to make one. Dotted lines would be printed on the paper so that the viewer is aware that folding is required in order for them to appreciate the full functions of the business card.

The Illusionist - Locket

In this film the protagonist gifts a locket to his lover to symbolize their secretive love for each other. Originally the locket appears like a normal pendant so that no-one suspects anything however once he begins to separate and maneuver parts of the pendant it transforms into a heart shape which eventually slides open to reveal a picture; like a locket. It is techniques like these, which can be applied to the business card design. The pendant shows how deceiving something can be and involves the user without creating a challenge for them and leaving them intrigued to enquire more. An advantage of this design is that it only consists of one component, therefore everything that is needed to function the design is included. The only criticism I have on this design is the final shape. The heart would not be the most desirable shape for the business card as it is over used and stereotypical. Also information may be difficult to apply in this area as it only has one line of symmetry.